About the brand Ralph Lauren
Ralph Lauren offers a world of luxury and comfort in men's and women's clothing.
Polo Ralph Lauren specializes in high-end casual/semi-formal wear for men and women, as well as accessories, fragrance, and housewares.
The brand was launched in 1967 when Ralph Lauren, born Ralph Lifschitz, got a $50,000 loan. Prior to starting Ralph Lauren, he worked for Brooks Brothers. In 1968 he started a line of men's ties. By 1969 he had a boutique store within the Manhattan department store Bloomingdale's. In 1971, Polo Ralph Lauren launched its first women's collection and his first standalone store in Beverly Hills, California.
Ralph Lauren is one of the largest fashion designer/retailers in the United States, with sales almost reaching four billion dollars per year.
Ralph Lauren gives preppy style an air of sophisticated cool with distressed fabrics, breezy elegance and vibrant hues.
One of the most famous pieces in the Polo line is the classic polo short-sleeved knit shirt featuring the now-iconic Polo player on the left breast of the shirt. This shirt in particular became a fashion must-have in the 1980s with the preppy set. Other Polo classics include the cashmere cableknit sweater, chinos and the oxford cloth button-down shirt.
Polo Ralph Lauren romances the preppy heritage of American menswear, creating what will be a major touchstone for the company in the years to come. The Polo mesh shirts—along with the oxford button-down shirts, chinos, tweed jackets, denim and chambray shirts—develop iconic status as the embodiment of the Polo lifestyle.