Von Dutch
About the brand Von Dutch
Von Dutch is an American multinational clothing company.
Thanks to the white-trash fashion trend, perpetuated by celebrities like Britney Spears and Paris Hilton (and let's not forget Kid Rock, although he might not realize it), wife-beater shirts and trucker hats have become the most sought-after item since the Ugg boot. At the forefront of this craze sits monster label Von Dutch, named after an influential L.A car customizer and celebrity in his own right. Not that most trucker hat-wearing fashion plates would know about the man behind the brand.
Although the company may appear relatively new, it's rooted in some interesting history. Von Dutch the artist, whose real name was Kenny Howard, was the father of the 1960s "kustom car" craze. He virtually invented the freestyle pin-striping and painted flames that became signature of the Southern California car subculture, and had a signature logo--a bloodshot winged eyeball which is now visible on most Von Dutch merchandise.
Thanks to the white-trash fashion trend, perpetuated by celebrities like Britney Spears and Paris Hilton (and let's not forget Kid Rock, although he might not realize it), wife-beater shirts and trucker hats have become the most sought-after item since the Ugg boot. At the forefront of this craze sits monster label Von Dutch, named after an influential L.A car customizer and celebrity in his own right. Not that most trucker hat-wearing fashion plates would know about the man behind the brand.
Although the company may appear relatively new, it's rooted in some interesting history. Von Dutch the artist, whose real name was Kenny Howard, was the father of the 1960s "kustom car" craze. He virtually invented the freestyle pin-striping and painted flames that became signature of the Southern California car subculture, and had a signature logo--a bloodshot winged eyeball which is now visible on most Von Dutch merchandise.
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